AB Testing Interview Questions

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Try to solve 2 AB Testing interview questions and AB interview questions below. Hints can help you find answers to questions you are having trouble with.

1. Low Traffic

Sample Size
   
Easy 

You have a new client, who operates an eCommerce business receiving traffic of 500 visitors per week. The client insists on presenting you with a list of ideas for improving their website and expects you to approve or reject each idea after careful consideration.

In the list below, enter “Y” if you would approve the idea and “N” if you would reject the idea.

1. Testing small changes to the landing page to increase conversions by 2%.

2. Testing radically different redesigns of the landing page to increase conversions by 50%.

3. Test variations of the product page to increase Add to Cart clicks by 20%.

4. Test variations of the checkout process to increase completed purchases by 1%.

5. Use multivariate testing on your least-popular product pages to increase purchases.

6. Lower your statistical significance threshold to 75% to see the results of your tests more quickly.

   


2. Pricing Page

Results Analysis Statistical Significance
   
Easy 

You were testing two new title ideas for a pricing page with the following results:

  Views Conversions
Original 4,300 436
Proposal A 4,000 440
Proposal B 3,700 415

Based on these results, which statement is true?


Based on the test results, which statement is true?

   


If you feel ready, take one of our timed public AB Testing Interview Questions tests:
A/B Testing

A/B Testing Test (Easy)

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Growth Marketing Test (Easy)

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