Digital Marketing Interview Questions

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Try to solve 3 Digital Marketing interview questions and Marketing interview questions below. Hints can help you find answers to questions you are having trouble with.

1. Blog Traffic

Google Analytics Tracking
   
Easy  

Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?

   


2. Company CRM

Metrics
   
Easy  

Your boss wants you to report on how each marketing campaign generated sales in the past year.

You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?

(Select all acceptable answers.)

Qualified marketing-generated leads
Trial signups
New customers who visited your website
Accounts with completed purchases
Sales call activities
   


3. AB Testing

Optimization
   
Easy  

You were testing two new title ideas for a pricing page with the following results:

  Views Conversions
Original 4,300 436
Proposal A 4,000 440
Proposal B 3,700 415

Based on these results, which of the following statements are true?

(Select all acceptable answers.)

You should stop the test.
You should continue the test.
There is no way to tell if you should continue the test.
It looks like the original is converting the best.
It looks like Proposal A is converting the best.
It looks like Proposal B is converting the best.
   


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