Digital marketing interview questions

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Start with practicing the questions below. Whether a question involves multiple choice or live coding, we will give you hints as you go and tell you if your answers are correct or incorrect.

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1. Blog Traffic
Digital Marketing Google Analytics Tracking Public New

Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?

Select all that apply.

Easy 
2min
   

2. Company CRM
Digital Marketing Metrics Public New

Your boss wants you to report on how each marketing campaign generated sales in the past year.

You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?

Select all that apply.

(multiple correct answers possible)

Easy 
2min
   

3. AB Testing
Digital Marketing Optimization Public New

You were testing two new title ideas for a pricing page with the following results:

  Views Conversions
Original 4,300 436
Proposal A 4,000 440
Proposal B 3,700 417

Select all statements that are true based on these results.

(multiple correct answers possible)

Easy 
5min
   

If you feel ready, take one of our timed public Digital marketing interview questions tests:
  • Digital marketing test (Easy)
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