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Growth Marketing Interview Questions

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Need to practice your Growth Marketing skills for an upcoming job interview? Try solving these Growth Marketing interview questions that test knowledge of A/B testing, conversion funnels, and other skills. We’ll provide feedback on your answers, and you can use a hint if you get stuck.

These Growth Marketing interview questions are examples of real tasks used by employers to screen job candidates such as data analysts, digital marketing specialists, growth hackers, and others that need to use a data-driven approach to analyze and optimize the marketing funnel in order to attract, engage, and retain customers and increase sales and referrals.

1. Blog Traffic

Marketing Analytics Google Analytics Tracking
   
Easy  

Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?

   


2. Company CRM

Marketing Analytics Metrics
   
Easy  

Your boss wants you to report on how each marketing campaign generated sales in the past year.

You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?

(Select all acceptable answers.)

Qualified marketing-generated leads
Trial signups
New customers who visited your website
Accounts with completed purchases
Sales call activities
   


3. Email Campaign Performance

Marketing Analytics Email Marketing Optimization
   
Easy  

You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:

Open Rate  50%
Click-through Rate 5%
Purchase Rate (% of clicks that purchase) 75%

Which areas would you focus on improving first?

(Select all acceptable answers.)

Evading spam filters
Timing of email sends
Subject lines
Body content
CTA placement
Landing page
Checkout speed
   


4. Low Traffic

A/B Testing Sample Size
   
Easy  

You have a new client, who operates an eCommerce business receiving traffic of 500 visitors per week. The client insists on presenting you with a list of ideas for improving their website and expects you to approve or reject each idea after careful consideration.

In the list below, enter “Y” if you would approve the idea and “N” if you would reject the idea.

1. Testing small changes to the landing page to increase conversions by 2%.

2. Testing radically different redesigns of the landing page to increase conversions by 50%.

3. Test variations of the product page to increase Add to Cart clicks by 20%.

4. Test variations of the checkout process to increase completed purchases by 1%.

5. Use multivariate testing on your least-popular product pages to increase purchases.

6. Lower your statistical significance threshold to 75% to see the results of your tests more quickly.

   


5. Pricing Page

A/B Testing Results Analysis Statistical Significance
   
Easy  

You were testing two new title ideas for a pricing page with the following results:

  Views Conversions
Original 4,300 436
Proposal A 4,000 440
Proposal B 3,700 415

Based on these results, which statement is true?


Based on the test results, which statement is true?

   


If you feel ready, take one of our timed public Growth Marketing Interview Questions tests:
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Growth Marketing Test (Easy)

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