Try to solve 4 Growth Marketing interview questions below. Hints can help you find answers to questions you are having trouble with.
1. Blog Traffic
Marketing Analytics is the measurement, management, and analysis of marketing performance to maximize effectiveness
and optimize return on investment.
A clear understanding of the most popular website analytics platform in the world is helpful for marketers working in any industry.
Competency with campaign and tracking setup for different kinds of KPIs across the most common platforms is an essential skill for any marketer.
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Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?
A/B testing is an essential user experience research methodology that compares two or more versions of a variable (e.g. a web page) to identify which is most successful with customers.
The ability to determine necessary sample sizes and an understanding of how sample sizes influence test duration are essential knowledges for anyone designing A/B tests or analyzing testing data.
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You have a new client, who operates an eCommerce business receiving traffic of 500 visitors per week. The client insists on presenting you with a list of ideas for improving their website and expects you to approve or reject each idea after careful consideration.
In the list below, enter “Y” if you would approve the idea and “N” if you would reject the idea.
1. Testing small changes to the landing page to increase conversions by 2%.
2. Testing radically different redesigns of the landing page to increase conversions by 50%.
3. Test variations of the product page to increase Add to Cart clicks by 20%.
4. Test variations of the checkout process to increase completed purchases by 1%.
5. Use multivariate testing on your least-popular product pages to increase purchases.
6. Lower your statistical significance threshold to 75% to see the results of your tests more quickly.