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Marketing Analytics Interview Questions

Practice for Marketing Analytics interviews by solving TestDome questions. Our interview questions are used by more than 7,000 companies and 450,000 individual test takers.

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Need to practice your Marketing Analytics skills for an upcoming job interview? Try solving these Marketing Analytics interview questions that test knowledge of Google Analytics, optimization, tracking, and other skills. We’ll provide feedback on your answers, and you can use a hint if you get stuck.

These Marketing Analytics interview questions are examples of real tasks used by employers to screen job candidates such as data analysts, digital marketing specialists, and others that need to make informed marketing decisions using data to quantify performance and optimize channels.

1. Blog Traffic

Google Analytics Tracking
   
Easy  

Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?

   


2. Company CRM

Metrics
   
Easy  

Your boss wants you to report on how each marketing campaign generated sales in the past year.

You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?

(Select all acceptable answers.)

Qualified marketing-generated leads
Trial signups
New customers who visited your website
Accounts with completed purchases
Sales call activities
   


3. Email Campaign Performance

Email Marketing Optimization
   
Easy  

You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:

Open Rate  50%
Click-through Rate 5%
Purchase Rate (% of clicks that purchase) 75%

Which areas would you focus on improving first?

(Select all acceptable answers.)

Evading spam filters
Timing of email sends
Subject lines
Body content
CTA placement
Landing page
Checkout speed
   


If you feel ready, take one of our timed public Marketing Analytics Interview Questions tests:
Marketing Analytics

Marketing Analytics Test (Easy)

Marketing Analytics Aptitude Test (Easy / Hard)

Growth Marketing

Growth Marketing Test (Easy)

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