Marketing Analytics is the measurement, management, and analysis of marketing performance to maximize effectiveness
and optimize return on investment.
Knowledge of email marketing best practices is key for creating effective commercial messages that increase loyalty, brand awareness, and encourage purchases.
A clear understanding of the most popular website analytics platform in the world is helpful for marketers working in any industry.
Competency with campaign and tracking setup for different kinds of KPIs across the most common platforms is an essential skill for any marketer.
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