Email Campaign Performance

You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:

Open Rate  50%
Click-through Rate 5%
Purchase Rate (% of clicks that purchase) 75%

Which areas would you focus on improving first?

(Select all acceptable answers.)

Evading spam filters
Timing of email sends
Subject lines
Body content
CTA placement
Landing page
Checkout speed
   

Tags
Marketing Analytics Email Marketing Optimization Public New
Easy

2min

Score Distribution
Not enough data for chart
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