You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:
| Open Rate | 50% |
| Click-through Rate | 5% |
| Purchase Rate (% of clicks that purchase) | 75% |
Which areas would you focus on improving first?
(Select all acceptable answers.)
Tags
Marketing AnalyticsScore Distribution
| 0-33% | |
|---|---|
| 34-66% | |
| 67-100% |
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