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Digital marketing test

This Digital Marketing test focuses on Marketing Analytics and evaluates a candidate’s ability to make informed marketing decisions using available data, quantify performance, and optimize channels.

It's an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles. A good candidate for a digital marketing job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness. This digital marketing test can be used to screen a large group of candidates in order to select the best to bring in for an interview.

This test requires candidates to answer a series of assessment questions requiring identification of relevant and measurable performance standards, such as activity and result metrics, demonstration of skill with implementing useful campaign tracking, and display of a keen understanding of how to synthesize data to drive performance optimization.


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