This Digital Marketing test focuses on Marketing Analytics and evaluates a candidate’s ability to make informed marketing decisions using available data, quantify performance, and optimize channels.

It's an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles. A good candidate for a digital marketing job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness. This digital marketing test can be used to screen a large group of candidates in order to select the best to bring in for an interview.

This test requires candidates to answer a series of assessment questions requiring identification of relevant and measurable performance standards, such as activity and result metrics, demonstration of skill with implementing useful campaign tracking, and display of a keen understanding of how to synthesize data to drive performance optimization.

Recommended Job Roles
Data Analyst
Digital Marketing Specialist
Sample Candidate Report

Sample Free Questions

Blog Traffic

2min
  -  
Easy  
  -  
MCQ

Digital Marketing Google Analytics Tracking Public

Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?

AB Testing

5min
  -  
Easy  
  -  
MCA

Digital Marketing Optimization Public

You were testing two new title ideas for a pricing page with the following results:

  Views Conversions
Original 4,300 436
Proposal A 4,000 440
Proposal B 3,700 415

Based on these results, which of the following statements are true?

(Select all acceptable answers.)

Company CRM

2min
  -  
Easy  
  -  
MCA

Digital Marketing Metrics Public New

Your boss wants you to report on how each marketing campaign generated sales in the past year.

You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?

(Select all acceptable answers.)

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Premium Questions

The premium question library contains our unique, hand-crafted questions. We offer a refund if you find any of them answered online.

Questions
Facebook Ads, Open Rates, Press Release, Google Ads - CPA, Google Ads - Impressions, New Logo, News Publisher, UTM Parameters, Checkout Buttons, Purchasing Funnel
Skills
Digital Marketing Google Analytics Tracking Optimization Metrics
Score Distribution
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