The Growth Marketing test evaluates a candidate’s ability to use a data-driven approach to analyzing and optimizing the entire marketing funnel in order to attract, engage, and retain customers and increase sales and referrals.
It’s an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles, including growth marketers, conversion marketers, and growth hackers. A good candidate for a growth marketing job will be able to display competency with using data to assess and improve all stages of the customer lifecycle. This growth marketing test can be used to screen a large group of candidates in order to select the best to bring in for an interview.
This test requires candidates to answer a series of assessment questions covering identification of relevant and measurable performance standards, setting up useful campaign tracking, and synthesis of A/B testing and conversion funnel data to optimize performance.
Marketing Analytics is the measurement, management, and analysis of marketing performance to maximize effectiveness
and optimize return on investment.
A clear understanding of the most popular website analytics platform in the world is helpful for marketers working in any industry.
Competency with campaign and tracking setup for different kinds of KPIs across the most common platforms is an essential skill for any marketer.
Public questions (free account) are common interview questions. They are great for practicing, or if you want to filter candidates using the classic problems.
Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?