Growth Marketing Test
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The Growth Marketing test evaluates a candidate’s ability to use a data-driven approach to analyzing and optimizing the entire marketing funnel in order to attract, engage, and retain customers and increase sales and referrals.
It’s an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles, including growth marketers, conversion marketers, and growth hackers. A good candidate for a growth marketing job will be able to display competency with using data to assess and improve all stages of the customer lifecycle. This growth marketing test can be used to screen a large group of candidates in order to select the best to bring in for an interview.
This test requires candidates to answer a series of assessment questions covering identification of relevant and measurable performance standards, setting up useful campaign tracking, and synthesis of A/B testing and conversion funnel data to optimize performance.
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Free Sample Questions for Growth Marketing Test
Our sample questions are free for companies to use on a trial plan. See more about our premium questions for paid plans below.
Blog Traffic
Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?
Pricing Page
You were testing two new title ideas for a pricing page with the following results:
| Views | Conversions | |
| Original | 4,300 | 436 |
| Proposal A | 4,000 | 440 |
| Proposal B | 3,700 | 415 |
Company CRM
Your boss wants you to report on how each marketing campaign generated sales in the past year.
You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?
(Select all acceptable answers.)
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Use tests that solve real-world problems, with no answers that can be easily found online. Because we test performance and skills (not information), we allow the use of online resources, just like in real life. Copy/paste prevention and online proctoring via webcam prevent cheating.
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Get an overview into the percentage of passes and fails. Then dive deeper into the results of your top candidates to select who goes onto the next phase of hiring.
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Premium Questions for Growth Marketing Test
TestDome offers a premium questions library with 1000+ unique, hand-crafted questions whose answers can’t be found online. If you spot an answer somewhere online, we’ll give you a refund.
Question Names
These premium questions are included in this pre-built test and can be added to any multi-skill test. Please sign up for a paid plan to view the questions in detail.
Facebook Ads, Press Release, Checkout Buttons, News Publisher, New Logo, UTM Parameters, Purchasing Funnel, Optimize First, SaaS Funnel, AB or Multivariate, Optimize Landing, Budget Allocation, Subscribe ButtonCovered Skills
Testing of these skills is covered in this pre-built test because they’re closely related. On our paid plan, you can easily create your own custom multi-skill tests.
Marketing AnalyticsRecommended Job Roles
These are the job roles that we recommend for the Growth Marketing online test.
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