Growth Marketing Test
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The Growth Marketing test evaluates a candidate’s ability to use a data-driven approach to analyzing and optimizing the entire marketing funnel in order to attract, engage, and retain customers and increase sales and referrals.
It’s an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles, including growth marketers, conversion marketers, and growth hackers. A good candidate for a growth marketing job will be able to display competency with using data to assess and improve all stages of the customer lifecycle. This growth marketing test can be used to screen a large group of candidates in order to select the best to bring in for an interview.
This test requires candidates to answer a series of assessment questions covering identification of relevant and measurable performance standards, setting up useful campaign tracking, and synthesis of A/B testing and conversion funnel data to optimize performance.
Sample public questions
You were testing two new title ideas for a pricing page with the following results:
| Views | Conversions | |
|---|---|---|
| Original | 4,300 | 436 |
| Proposal A | 4,000 | 440 |
| Proposal B | 3,700 | 415 |
Your boss wants you to report on how each marketing campaign generated sales in the past year.
You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?
Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?
You have a new client, who operates an eCommerce business receiving traffic of 500 visitors per week. The client insists on presenting you with a list of ideas for improving their website and expects you to approve or reject each idea after careful consideration.
In the list below, enter “Y” if you would approve the idea and “N” if you would reject the idea.
_____ 1. Testing small changes to the landing page to increase the number of purchases by 1% per month.
_____ 2. Testing radically different redesigns of the landing page to increase conversions by 50%.
_____ 3. Test variations of the product page to increase Add to Cart clicks by 20%.
_____ 4. Test variations of the checkout process to increase completed purchases by 1%.
_____ 5. Use multivariate testing on your least-popular product pages to increase purchases.
_____ 6. Lower your statistical significance threshold to 75% to see the results of your tests more quickly.
You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:
| Open Rate | 50% |
| Click-through Rate | 5% |
| Purchase Rate (% of clicks that purchase) | 75% |
Which areas would you focus on improving first?
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For companies: premium questions
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13 more premium Growth Marketing questions
Press Release, Checkout Buttons, News Publisher, New Logo, Facebook Ads, UTM Parameters, Subscribe Button, AB or Multivariate, Budget Allocation, Optimize Landing, SaaS Funnel, Purchasing Funnel, Optimize First.
Skills and topics tested
- Marketing Analytics
- Metrics
- Google Analytics
- Tracking
- Brand Awareness
- Email Marketing
- A/B Testing
- Test Design
- Multivariate Testing
- Results Analysis
- Statistical Significance
- Marketing Funnel
- Optimization
For job roles
- Data Analyst
- Digital Marketing Specialist
- Growth Hacker
Sample candidate report
What others say
Simple, straight-forward technical testing
TestDome is simple, provides a reasonable (though not extensive) battery of tests to choose from, and doesn't take the candidate an inordinate amount of time. It also simulates working pressure with the time limits.
Jan Opperman, Grindrod Bank
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