This Marketing Analytics Online Test
Separates Good From Bad Hires

This Marketing Analytics test evaluates a candidate’s ability to use data to inform digital marketing decisions, quantify performance, and optimize channels.

It's an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles, including marketing analysts and marketing managers. A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness. This marketing analytics test can be used to screen a large group of candidates in order to select the best to bring in for an interview.

This test requires candidates to answer a series of assessment questions requiring identification of relevant and measurable performance standards, such as activity and result metrics, demonstration of skill with implementing useful campaign tracking, and display of a keen understanding of how to synthesize data to drive performance optimization.