Marketing Analytics Test
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About the test
This Marketing Analytics test evaluates a candidate’s ability to use data to inform digital marketing decisions, quantify performance, and optimize channels.
It's an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles, including marketing analysts and marketing managers. A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness. This marketing analytics test can be used to screen a large group of candidates in order to select the best to bring in for an interview.
This test requires candidates to answer a series of assessment questions requiring identification of relevant and measurable performance standards, such as activity and result metrics, demonstration of skill with implementing useful campaign tracking, and display of a keen understanding of how to synthesize data to drive performance optimization.
Sample public questions
Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?
Your boss wants you to report on how each marketing campaign generated sales in the past year.
You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?
You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:
|Purchase Rate (% of clicks that purchase)||75%|
Which areas would you focus on improving first?
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12 more premium Marketing Analytics questions
Press Release, Checkout Buttons, News Publisher, New Logo, Open Rates, Ad Impressions, Facebook Ads, UTM Parameters, SaaS Funnel, Purchasing Funnel, Optimize First, Cost Per Acquisition.
Skills and topics tested
- Marketing Analytics
- Google Analytics
- Brand Awareness
- Email Marketing
- Google Ads
- Marketing Funnel
For job roles
- Data Analyst
- Digital Marketing Specialist
Sample candidate report
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