Marketing Analytics Test
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Premium questions with real-world problems
This Marketing Analytics test evaluates a candidate’s ability to use data to inform digital marketing decisions, quantify performance, and optimize channels.
It's an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles, including marketing analysts and marketing managers. A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness. This marketing analytics test can be used to screen a large group of candidates in order to select the best to bring in for an interview.
This test requires candidates to answer a series of assessment questions requiring identification of relevant and measurable performance standards, such as activity and result metrics, demonstration of skill with implementing useful campaign tracking, and display of a keen understanding of how to synthesize data to drive performance optimization.
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Free Sample Questions for Marketing Analytics Test
Our sample questions are free for companies to use on a trial plan. See more about our premium questions for paid plans below.
Company CRM
Your boss wants you to report on how each marketing campaign generated sales in the past year.
You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?
(Select all acceptable answers.)
Blog Traffic
Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?
Email Campaign Performance
You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:
| Open Rate | 50% |
| Click-through Rate | 5% |
| Purchase Rate (% of clicks that purchase) | 75% |
Which areas would you focus on improving first?
(Select all acceptable answers.)
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Use tests that solve real-world problems, with no answers that can be easily found online. Because we test performance and skills (not information), we allow the use of online resources, just like in real life. Copy/paste prevention and online proctoring via webcam prevent cheating.
Candidate reporting
Get an overview into the percentage of passes and fails. Then dive deeper into the results of your top candidates to select who goes onto the next phase of hiring.
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Premium Questions for Marketing Analytics Test
TestDome offers a premium questions library with 1000+ unique, hand-crafted questions whose answers can’t be found online. If you spot an answer somewhere online, we’ll give you a refund.
Question Names
These premium questions are included in this pre-built test and can be added to any multi-skill test. Please sign up for a paid plan to view the questions in detail.
Press Release, Checkout Buttons, News Publisher, New Logo, Open Rates, Cost Per Acquisition, Ad Impressions, Facebook Ads, UTM Parameters, SaaS Funnel, Purchasing Funnel, Optimize FirstCovered Skills
Testing of these skills is covered in this pre-built test because they’re closely related. On our paid plan, you can easily create your own custom multi-skill tests.
Marketing AnalyticsRecommended Job Roles
These are the job roles that we recommend for the Marketing Analytics online test.
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