Marketing Analytics Test
About the test
This Marketing Analytics test assesses knowledge of using data to inform digital marketing decisions, quantify performance, and optimize channels.
The assessment includes work-sample tasks such as:
- Identifying which metrics allow you to measure the results of a marketing campaign.
- Using Google Analytics to set up campaign tracking.
- Optimizing conversion funnels to increase purchases.
A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness.
Sample public questions
Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?
Your boss wants you to report on how each marketing campaign generated sales in the past year.
You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?
You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:
|Purchase Rate (% of clicks that purchase)||75%|
Which areas would you focus on improving first?
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Skills and topics tested
- Marketing Analytics
- Google Analytics
- Brand Awareness
- Email Marketing
- Google Ads
- Marketing Funnel
For job roles
- Data Analyst
- Digital Marketing Specialist
Sample candidate report
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Jan Opperman, Grindrod Bank
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