This Marketing Analytics Aptitude Online Test Separates Good From Bad Hires

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About the test

This Marketing Analytics aptitude test evaluates a candidate’s ability to use data to inform digital marketing decisions as well as aptitude for logical, numerical, and verbal reasoning.

It's an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles, including marketing analysts and marketing managers. A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness. This marketing analytics test can be used to screen a large group of candidates in order to select the best to bring in for an interview.

This test requires candidates to answer a series of assessment questions to demonstrate the ability to analyze marketing, understand numerical information, reason about written communication, and make logical deductions.

Sample public questions

An eagerly awaited new album has been leaked several hours before its official release. Listeners are now able to download the album for free.

How will this affect album sales?

Logical Reasoning
Zero-Sum Thinking
1 min

Your boss wants you to report on how each marketing campaign generated sales in the past year.

You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?

Marketing Analytics
2 min

Your eCommerce site ( includes a blog which is located on a separate domain ( The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?

Marketing Analytics
Google Analytics
2 min

You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:

Open Rate  50%
Click-through Rate 5%
Purchase Rate (% of clicks that purchase) 75%

Which areas would you focus on improving first?

Marketing Analytics
Email Marketing
2 min

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Kera Lafleur

Java and SQL


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78 more premium Marketing Analytics Aptitude questions

  Revenue No Growth,   Tax,   Uber,   Drawing the Next Card,   Revenue Growth,   Life Expectancy,   Business Reports,   Broken Clock,   Parrots,   Gas Price,   Swimming Pool,   Employees to Digits,   Traffic Counter,   Pages,   Ears,   Profits,   Gas Price Change,   Digits to Employees,   Fruit Juice Processing,   Penny Flipping,   World Championship,   Elementary School,   Kindergarten,   Alarm System,   Game Rules,   Press Release,   Bikers,   Riviera Hotels,   Masked Burglar,   Math Courses,   Middle Ages Warlords,   Profit Margin,   Race Track,   Road Trip,   Thief,   Checkout Buttons,   Digital Ads,   Holidays,   Money,   Workplace,   News Publisher,   All-Stars,   Customer Parking,   Working Week,   Fossil Dig,   Vacation Days,   Lucky Roller,   Elves,   New Logo,   Open Rates,   Cost Per Acquisition,   Ad Impressions,   Traffic Tickets,   Blue-collar Workers,   Renewable Energy,   Flower Exports,   Facebook Ads,   UTM Parameters,   Busy Intersection,   Pages Turned,   Condominium,   Football Stadium Renovation,   Candidate Answers,   Money,   Mold,   Red Black Chart,   Clock Hands,   Gear Wheels,   Olive Oil Press,   Clock Angles,   Cooking Oil,   Discount,   Break,   Free Calls,   Plans,   SaaS Funnel,   Purchasing Funnel,   Optimize First.

Skills and topics tested

  • Numerical Reasoning
  • Chart Lookup
  • Percentages
  • Verbal Reasoning
  • Most Effective Summary
  • Newspaper Excerpts
  • Logical Reasoning
  • Non-Independent Events
  • Inductive Reasoning
  • Attribute Substitution
  • Arithmetic
  • Linear Systems
  • Mechanics
  • Divide and Conquer
  • Double Counting
  • Gambler's Fallacy
  • Affirming a Disjunct
  • Deductive Reasoning
  • Fallacy of Division
  • Set Theory
  • Affirming the Consequent
  • Circular Reasoning
  • Marketing Analytics
  • Metrics
  • Fallacy of the Undistributed Middle
  • Critical Thinking
  • Masked-Man Fallacy
  • Fallacy of Exclusive Premises
  • Argument from Fallacy
  • Google Analytics
  • Tracking
  • True Statement
  • Fallacy of Composition
  • Existential Fallacy
  • Modal Fallacy
  • Illicit Major
  • Understanding Rules
  • Brand Awareness
  • Email Marketing
  • Optimization
  • Google Ads
  • Correlation and Causation
  • Conjunction Fallacy
  • Geometry
  • Table Lookup
  • Marketing Funnel

For job roles

  • Data Analyst
  • Digital Marketing Specialist

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