Marketing Analytics Aptitude Test
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This Marketing Analytics aptitude test assesses the ability to use data to inform digital marketing decisions as well as aptitude for logical, numerical, and verbal reasoning.
The assessment includes work-sample tasks such as:
- Calculating a campaign’s cost per acquisition.
- Analyzing a data chart to understand how a product’s revenue changed over time.
- Making logical deductions from a given set of information.
A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness.
Sample public questions
Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?
Your boss wants you to report on how each marketing campaign generated sales in the past year.
You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?
The charts below show the number of cars John sold last year and the profit per car he made.
How much did John earn last year?
In the summer, Agathe wore an ill-fitting sun hat and oversized sunglasses to the beach in Greece. Both slipped off when she fell asleep in her swimsuit on the beach at 2 p.m.
What will most likely happen to Agathe?
Cats are common pets throughout the world, and their worldwide population exceeds 500 million.
Cats are the second most popular pet in the U.S. by number of pets owned, behind freshwater fish. Although cat ownership has commonly been associated with women, research has shown that men and women in the U.S. are equally likely to own a cat.
They are ranked as the third most popular pet in the U.K. by number of pets owned, after fish and dogs, with 8 million being owned.
What can be concluded from the text above?
You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:
Open Rate | 50% |
Click-through Rate | 5% |
Purchase Rate (% of clicks that purchase) | 75% |
Which areas would you focus on improving first?
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92 more premium Marketing Analytics Aptitude questions
Life Expectancy, Press Release, Checkout Buttons, News Publisher, New Logo, Open Rates, Ad Impressions, Facebook Ads, SaaS Funnel, Purchasing Funnel, Cost Per Acquisition, Workplace, Math Courses, Blue-collar Workers, Candidate Answers, Road Trip, Kindergarten, Penny Flipping, World Championship, All-Stars, Masked Burglar, Free Calls, Broken Clock, Digits to Employees, Pages Turned, Olive Oil Press, Discount, Gear Wheels, Cooking Oil, Vacation Days, Optimize First, Break, Thief, Alarm System, Condominium, Working Week, Fossil Dig, Bikers, Elves, Mold, Laptop Setup, Gas Price, Gas Price Change, Busy Intersection, Fruit Juice Processing, Riviera Hotels, Uber, Renewable Energy, Flower Exports, Lucky Roller, Customer Parking, Digital Ads, Holidays, Tax, Money, Red Black Chart, Clock Hands, Closed Deals, Currency Exchange, Ears, Marbles, Pages, Profit Margin, Profits, Race Track, Revenue Growth, Revenue No Growth, Spin the Wheel, Traffic Counter, Turtles, Middle Ages Warlords, Football Stadium Renovation, Plans, Clock Angles, Outdoor Tub, Employees to Digits, Elementary School, Game Rules, Drawing the Next Card, Award for Ana, Business Reports, Complaining Customers, Highs and Lows, Pink Diamonds, A Bad Good Year, Office Space, Auto Oversight, Kids on Apps, Coffee and Cake, Snack, Feature Usage, UTM Parameters.
Skills and topics tested
- Verbal Reasoning
- Inductive Reasoning
- Marketing Analytics
- Metrics
- Google Analytics
- Tracking
- Brand Awareness
- Data Optimization
- Email Marketing
- Google Ads
- Marketing Funnel
- Logical Reasoning
- Deductive Reasoning
- Fallacy of the Undistributed Middle
- Fallacy of Exclusive Premises
- Fallacy of Division
- Fallacy of Composition
- Set Theory
- Gambler's Fallacy
- Affirming a Disjunct
- Masked-Man Fallacy
- Numerical Reasoning
- Table Lookup
- Arithmetic
- Divide and Conquer
- Linear Equations
- Mechanics
- Understanding Rules
- Working with Time
- Argument from Fallacy
- Affirming the Consequent
- Double Counting
- Illicit Major
- Attribute Substitution
- Work Rate
- Percentages
- Conjunction Fallacy
- Critical Thinking
- Most Effective Summary
- True Statement
- Existential Fallacy
- Modal Fallacy
- Newspaper Excerpts
- Correlation and Causation
- Geometry
- Arithmetic Mean
- Chart Lookup
- Fractions
- Rotating Elements
- Circular Reasoning
- Dependent Events
- Probability
- Venn Diagram
For job roles
- Data Analyst
- Digital Marketing Specialist
Sample candidate report
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What others say
Simple, straight-forward technical testing
TestDome is simple, provides a reasonable (though not extensive) battery of tests to choose from, and doesn't take the candidate an inordinate amount of time. It also simulates working pressure with the time limits.
Jan Opperman, Grindrod Bank
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