Marketing Analytics Aptitude Test

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About the test

This Marketing Analytics aptitude test evaluates a candidate’s ability to use data to inform digital marketing decisions as well as aptitude for logical, numerical, and verbal reasoning.

It's an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles, including marketing analysts and marketing managers. A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness. This marketing analytics test can be used to screen a large group of candidates in order to select the best to bring in for an interview.

This test requires candidates to answer a series of assessment questions to demonstrate the ability to analyze marketing, understand numerical information, reason about written communication, and make logical deductions.

Sample public questions

Easy
1 min
mcq
Public
Logical Reasoning
Zero-Sum Thinking

An eagerly awaited new album has been leaked several hours before its official release. Listeners are now able to download the album for free.

How will this affect album sales?

Easy
2 min
mca
Public
Marketing Analytics
Metrics

Your boss wants you to report on how each marketing campaign generated sales in the past year.

You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?

Easy
2 min
mcq
Public
Marketing Analytics
Google Analytics
Tracking

Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?

Easy
2 min
mca
Public
Marketing Analytics
Email Marketing
Optimization

You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:

Open Rate  50%
Click-through Rate 5%
Purchase Rate (% of clicks that purchase) 75%

Which areas would you focus on improving first?

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Sunshine Caprio

Java and SQL
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77 more premium Marketing Analytics Aptitude questions

Revenue No Growth, Tax, Uber, Drawing the Next Card, Life Expectancy, Business Reports, Parrots, Swimming Pool, Employees to Digits, Traffic Counter, Pages, Ears, Digits to Employees, Fruit Juice Processing, Penny Flipping, World Championship, Elementary School, Kindergarten, Game Rules, Press Release, Bikers, Math Courses, Middle Ages Warlords, Profit Margin, Race Track, Checkout Buttons, News Publisher, Customer Parking, Working Week, Fossil Dig, Vacation Days, Lucky Roller, Elves, New Logo, Open Rates, Ad Impressions, Blue-collar Workers, Renewable Energy, Flower Exports, Facebook Ads, UTM Parameters, Pages Turned, Condominium, Mold, Red Black Chart, Clock Hands, Clock Angles, Discount, Break, Plans, SaaS Funnel, Purchasing Funnel, Optimize First, All-Stars, Alarm System, Road Trip, Traffic Tickets, Candidate Answers, Masked Burglar, Workplace, Thief, Busy Intersection, Broken Clock, Gear Wheels, Profits, Free Calls, Riviera Hotels, Football Stadium Renovation, Digital Ads, Money, Holidays, Revenue Growth, Gas Price Change, Cooking Oil, Olive Oil Press, Gas Price, Cost Per Acquisition.

Skills and topics tested

  • Numerical Reasoning
  • Chart Lookup
  • Percentages
  • Verbal Reasoning
  • Most Effective Summary
  • Newspaper Excerpts
  • Logical Reasoning
  • Non-Independent Events
  • Inductive Reasoning
  • Attribute Substitution
  • Linear Equations
  • Mechanics
  • Divide and Conquer
  • Double Counting
  • Gambler's Fallacy
  • Affirming a Disjunct
  • Deductive Reasoning
  • Fallacy of Division
  • Set Theory
  • Circular Reasoning
  • Marketing Analytics
  • Metrics
  • Fallacy of the Undistributed Middle
  • Fallacy of Exclusive Premises
  • Critical Thinking
  • Google Analytics
  • Tracking
  • Existential Fallacy
  • Modal Fallacy
  • Illicit Major
  • Understanding Rules
  • Brand Awareness
  • Email Marketing
  • Optimization
  • Google Ads
  • True Statement
  • Fallacy of Composition
  • Correlation and Causation
  • Geometry
  • Table Lookup
  • Marketing Funnel
  • Affirming the Consequent
  • Masked-Man Fallacy
  • Argument from Fallacy
  • Conjunction Fallacy
  • Arithmetic

For job roles

  • Data Analyst
  • Digital Marketing Specialist

Sample candidate report

What others say

Decorative quote

Simple, straight-forward technical testing

TestDome is simple, provides a reasonable (though not extensive) battery of tests to choose from, and doesn't take the candidate an inordinate amount of time. It also simulates working pressure with the time limits.

Jan Opperman, Grindrod Bank

Product reviews

G2 - Crowd Badge
G2 - High Performer (2022)
Capterra - 4.5 Stars
Capterra - Shortlist (2022)

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