Marketing Analytics Aptitude Test

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About the test

This Marketing Analytics aptitude test evaluates a candidate’s ability to use data to inform digital marketing decisions as well as aptitude for logical, numerical, and verbal reasoning.

It's an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles, including marketing analysts and marketing managers. A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness. This marketing analytics test can be used to screen a large group of candidates in order to select the best to bring in for an interview.

This test requires candidates to answer a series of assessment questions to demonstrate the ability to analyze marketing, understand numerical information, reason about written communication, and make logical deductions.

Sample public questions

Easy
2 min
mcq
Public
Marketing Analytics
Google Analytics
Tracking

Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?

Easy
2 min
mca
Public
Marketing Analytics
Metrics

Your boss wants you to report on how each marketing campaign generated sales in the past year.

You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?

Easy
2 min
mca
Public
Logical Reasoning
Appeal to Probability

It has rained continuously for 15 days. Tomorrow, an important football match is being held in an outdoor stadium.

Select which of the following statements are true:

Easy
10 min
fill
Public
Verbal Reasoning
Deductive Reasoning
Understanding Rules

The company's sick leave policy says:

This company’s sick leave policy applies to all our employees who have been with our company for more than six months. Our employees can take sick leave only when they want to recover from a sudden illness, accident, or injury. They can use up to 10 days of sick leave for these purposes per calendar year.

Upon completion of each 12 month period of employment, employees will receive 3 additional days of sick leave for every completed 12 month period of working for the company. Unspent additional sick leave days cannot be transferred to the next 12 month period. For example, an employee who has worked for the company for 10 years would receive 30 additional days of sick leave, or 40 in total.

Keep in mind that employees who become sick should either use their sick days or work from home to avoid spreading illnesses.

Fill in the blanks, with numbers, for the cases below. Enter the number 0 for cases when an employee doesn't have the right to sick leave, according to the policy.

  • Emily, who has worked for us for almost half a year and still hasn't used any sick leave days, has the right to use up to __ sick leave days this year.
  • Faith, who just started her 3rd year of working for us and has not taken sick leave until now, had a car accident. She has the right to use up to __ days of sick leave to recover from her injuries.
  • Vanessa, who started to work for us a little over a year ago, took 2 days of sick leave last year. She was Faith's passenger in the car accident. Vanessa has the right to use up to __ days of sick leave to recover from her injuries.
  • Edith, who began working for us 8 months ago, has the right to use up to __ sick leave days for a volunteer adult care program at a local hospital that lasts the whole day.
  • If Gabrielle, who has worked for us for 20 months, and who took a 10-day sick leave immediately after her 6-month trial period had finished, gets ill tomorrow, she will have the right to use up to __  days of sick leave.

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Java and SQL
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77 more premium Marketing Analytics Aptitude questions

Revenue No Growth, Tax, Uber, Life Expectancy, Parrots, Swimming Pool, Employees to Digits, Traffic Counter, Pages, Ears, Digits to Employees, Press Release, Bikers, Middle Ages Warlords, Profit Margin, Race Track, Checkout Buttons, News Publisher, Customer Parking, Fossil Dig, Vacation Days, Elves, New Logo, Open Rates, Ad Impressions, Renewable Energy, Flower Exports, Facebook Ads, UTM Parameters, Pages Turned, Red Black Chart, Clock Hands, Clock Angles, Discount, Break, Plans, SaaS Funnel, Purchasing Funnel, Optimize First, Broken Clock, Gear Wheels, Profits, Free Calls, Riviera Hotels, Football Stadium Renovation, Digital Ads, Money, Holidays, Revenue Growth, Gas Price Change, Cooking Oil, Olive Oil Press, Gas Price, Cost Per Acquisition, Thief, Alarm System, Workplace, Drawing the Next Card, Condominium, Math Courses, Business Reports, Traffic Tickets, Working Week, Blue-collar Workers, Game Rules, Candidate Answers, Road Trip, Penny Flipping, Kindergarten, Mold, Elementary School, Lucky Roller, World Championship, Fruit Juice Processing, Busy Intersection, All-Stars, Masked Burglar.

Skills and topics tested

  • Numerical Reasoning
  • Chart Lookup
  • Percentages
  • Verbal Reasoning
  • Most Effective Summary
  • Newspaper Excerpts
  • Inductive Reasoning
  • Linear Equations
  • Mechanics
  • Divide and Conquer
  • Marketing Analytics
  • Metrics
  • Logical Reasoning
  • Deductive Reasoning
  • Fallacy of the Undistributed Middle
  • Critical Thinking
  • Google Analytics
  • Tracking
  • Existential Fallacy
  • Modal Fallacy
  • Illicit Major
  • Understanding Rules
  • Attribute Substitution
  • Brand Awareness
  • Email Marketing
  • Optimization
  • Google Ads
  • True Statement
  • Correlation and Causation
  • Geometry
  • Table Lookup
  • Marketing Funnel
  • Arithmetic
  • Argument from Fallacy
  • Affirming the Consequent
  • Non-Independent Events
  • Fallacy of Composition
  • Fallacy of Exclusive Premises
  • Double Counting
  • Fallacy of Division
  • Circular Reasoning
  • Gambler's Fallacy
  • Set Theory
  • Affirming a Disjunct
  • Conjunction Fallacy
  • Masked-Man Fallacy

For job roles

  • Data Analyst
  • Digital Marketing Specialist

Sample candidate report

What others say

Decorative quote

Simple, straight-forward technical testing

TestDome is simple, provides a reasonable (though not extensive) battery of tests to choose from, and doesn't take the candidate an inordinate amount of time. It also simulates working pressure with the time limits.

Jan Opperman, Grindrod Bank

Product reviews

G2 - Crowd Badge
G2 - High Performer (2022)
Capterra - 4.5 Stars
Capterra - Shortlist (2022)

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