Marketing Analytics Aptitude Test

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This Marketing Analytics aptitude test evaluates a candidate’s ability to use data to inform digital marketing decisions as well as aptitude for logical, numerical, and verbal reasoning.

It's an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles, including marketing analysts and marketing managers. A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness. This marketing analytics test can be used to screen a large group of candidates in order to select the best to bring in for an interview.

This test requires candidates to answer a series of assessment questions to demonstrate the ability to analyze marketing, understand numerical information, reason about written communication, and make logical deductions.

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Free Sample Questions for Marketing Analytics Aptitude Test

Our sample questions are free for companies to use on a trial plan. See more about our premium questions for paid plans below.

Blog Traffic

2min
  -  
Easy  
  -  
MCQ

Marketing Analytics Google Analytics Tracking Public

Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?

Company CRM

2min
  -  
Easy  
  -  
MCA

Marketing Analytics Metrics Public New

Your boss wants you to report on how each marketing campaign generated sales in the past year.

You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?

(Select all acceptable answers.)

Album Sales

1min
  -  
Easy  
  -  
MCQ

Logical Reasoning Zero-sum thinking Public

An eagerly awaited new album has been leaked several hours before its official release. Listeners are now able to download the album for free.

How will this affect album sales?

Argumentative Essay

2min
  -  
Easy  
  -  
MCQ

Verbal Reasoning Most effective summary Public New

When writing an argumentative essay, it's very important to establish credibility with the audience. Providing inaccurate or false information is a surefire way to lose credibility with the reader. Once the essay’s credibility is lost, the reader will be less likely to believe other statements even if they are backed up by facts.

Select the statement that most effectively summarizes the above text:

Email Campaign Performance

2min
  -  
Easy 
  -  
MCA

Marketing Analytics Email Marketing Optimization Public New

You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:

Open Rate  50%
Click-through Rate 5%
Purchase Rate (% of clicks that purchase) 75%

Which areas would you focus on improving first?

(Select all acceptable answers.)

Age

3min
  -  
Easy  
  -  
NUM

Numerical Reasoning Linear systems Public

How old is John if, in 38 years, he will be 3 times as old as he is today?

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Premium Questions for Marketing Analytics Aptitude Test

TestDome offers a premium questions library with 1000+ unique, hand-crafted questions whose answers can’t be found online. If you spot an answer somewhere online, we’ll give you a refund.

Covered Skills

Testing of these skills is covered in this pre-built test because they’re closely related. On our paid plan, you can easily create your own custom multi-skill tests.

Numerical Reasoning Linear systems Table lookup Chart lookup Percentages Verbal Reasoning Most effective summary Newspaper excerpts Logical Reasoning Non-independent events Inductive reasoning Attribute substitution Arithmetic Mechanics Divide and conquer Double counting Gambler's fallacy Correlation and causation Affirming a disjunct Deductive reasoning Fallacy of division Set theory Affirming the consequent Circular reasoning Marketing Analytics Google Analytics Tracking Metrics Critical thinking Fallacy of the undistributed middle Masked-man fallacy Fallacy of composition Geometry Fallacy of exclusive premises Argument from fallacy True statement Existential fallacy Modal Fallacy Illicit major Understanding rules Brand Awareness Email Marketing Optimization Google Ads Marketing Funnel Conjunction fallacy
Recommended Job Roles

These are the job roles that we recommend for the Marketing Analytics Aptitude online test.

Data Analyst
Digital Marketing Specialist
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