Marketing Analytics Aptitude Test

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About the test

This Marketing Analytics aptitude test assesses the ability to use data to inform digital marketing decisions as well as aptitude for logical, numerical, and verbal reasoning.

The assessment includes work-sample tasks such as:

  • Calculating a campaign’s cost per acquisition.
  • Analyzing a data chart to understand how a product’s revenue changed over time.
  • Making logical deductions from a given set of information.

A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness.

Sample public questions

Easy
2 min
mcq
Public
Marketing Analytics
Google Analytics
Tracking

Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?

Easy
2 min
mca
Public
Marketing Analytics
Metrics

Your boss wants you to report on how each marketing campaign generated sales in the past year.

You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?

Easy
10 min
fill
Public
AI-resistant
Verbal Reasoning
Deductive Reasoning
Understanding Rules

The company's sick leave policy says:

This company’s sick leave policy applies to all our employees who have been with our company for more than six months. Our employees can take sick leave only when they want to recover from a sudden illness, accident, or injury. They can use up to 10 days of sick leave for these purposes per calendar year.

Upon completion of each 12 month period of employment, employees will receive 3 additional days of sick leave for every completed 12 month period of working for the company. Unspent additional sick leave days cannot be transferred to the next 12 month period. For example, an employee who has worked for the company for 10 years would receive 30 additional days of sick leave, or 40 in total.

Keep in mind that employees who become sick should either use their sick days or work from home to avoid spreading illnesses.

Fill in the blanks, with numbers, for the cases below. Enter the number 0 for cases when an employee doesn't have the right to sick leave, according to the policy.

  • Emily, who has worked for us for almost half a year and still hasn't used any sick leave days, has the right to use up to __ sick leave days this year.
  • Faith, who just started her 3rd year of working for us and has not taken sick leave until now, had a car accident. She has the right to use up to __ days of sick leave to recover from her injuries.
  • Vanessa, who started to work for us a little over a year ago, took 2 days of sick leave last year. She was Faith's passenger in the car accident. Vanessa has the right to use up to __ days of sick leave to recover from her injuries.
  • Edith, who began working for us 8 months ago, has the right to use up to __ sick leave days for a volunteer adult care program at a local hospital that lasts the whole day.
  • If Gabrielle, who has worked for us for 20 months, and who took a 10-day sick leave immediately after her 6-month trial period had finished, gets ill tomorrow, she will have the right to use up to __  days of sick leave.
Easy
3 min
num
Public
AI-resistant
Numerical Reasoning
Table Lookup

Five types of tires were tested in three different driving conditions.

Consider the following table of their test scores:

Tire Type Driving Condition Test Scores
Dry Wet Snow
Desert 10 4 1
Beach 5 8 5
Mountain 6 9 6
Swamp 7 10 4
Jungle 7 5 6

If a tire type scored 4 or less in any category, it failed the test.

What is the highest average score of the tire types that passed the test?

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78 more premium Marketing Analytics Aptitude questions

Life Expectancy, Press Release, Checkout Buttons, News Publisher, New Logo, Open Rates, Ad Impressions, Renewable Energy, Facebook Ads, UTM Parameters, SaaS Funnel, Purchasing Funnel, Cost Per Acquisition, Fossil Dig, Bikers, Apprenticeship, Plaster, Thief, Workplace, Alarm System, Condominium, Customer Parking, Math Courses, Working Week, Blue-collar Workers, Candidate Answers, Road Trip, Kindergarten, Penny Flipping, Elementary School, World Championship, Fruit Juice Processing, Busy Intersection, All-Stars, Masked Burglar, Race Track, Laptop Setup, Employees to Digits, Break, Clock Angles, Plans, Free Calls, Broken Clock, Gas Price, Gas Price Change, Ears, Digits to Employees, Pages Turned, Olive Oil Press, Discount, Clock Hands, Gear Wheels, Game Rules, Drawing the Next Card, Red Black Chart, Traffic Tickets, Business Reports, Profit Margin, Profits, Revenue Growth, Starfish, Outdoor Tub, Traffic Counter, Revenue No Growth, Uber, Digital Ads, Money, Holidays, Tax, Cooking Oil, Middle Ages Warlords, Football Stadium Renovation, Vacation Days, Riviera Hotels, Optimize First, Lucky Roller, Flower Exports, Pages.

Skills and topics tested

  • Verbal Reasoning
  • Inductive Reasoning
  • Marketing Analytics
  • Metrics
  • Google Analytics
  • Tracking
  • Brand Awareness
  • Email Marketing
  • Optimization
  • Google Ads
  • True Statement
  • Marketing Funnel
  • Logical Reasoning
  • Deductive Reasoning
  • Fallacy of the Undistributed Middle
  • Illicit Major
  • Attribute Substitution
  • Work Rate
  • Exponential Growth Bias
  • Argument from Fallacy
  • Affirming the Consequent
  • Fallacy of Composition
  • Existential Fallacy
  • Modal Fallacy
  • Fallacy of Exclusive Premises
  • Double Counting
  • Fallacy of Division
  • Set Theory
  • Gambler's Fallacy
  • Affirming a Disjunct
  • Conjunction Fallacy
  • Masked-Man Fallacy
  • Numerical Reasoning
  • Mechanics
  • Divide and Conquer
  • Table Lookup
  • Working with Time
  • Geometry
  • Linear Equations
  • Arithmetic
  • Percentages
  • Circular Reasoning
  • Dependent Events
  • Probability
  • Correlation and Causation
  • Chart Lookup
  • Most Effective Summary
  • Newspaper Excerpts
  • Critical Thinking
  • Understanding Rules
  • Fractions

For job roles

  • Data Analyst
  • Digital Marketing Specialist

Sample candidate report

What others say

Decorative quote

Simple, straight-forward technical testing

TestDome is simple, provides a reasonable (though not extensive) battery of tests to choose from, and doesn't take the candidate an inordinate amount of time. It also simulates working pressure with the time limits.

Jan Opperman, Grindrod Bank

Product reviews

G2 - Crowd Badge
G2 - High Performer (2022)
Capterra - 4.5 Stars
Capterra - Shortlist (2023)

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