Marketing Analytics Aptitude Test
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This Marketing Analytics aptitude test evaluates a candidate’s ability to use data to inform digital marketing decisions as well as aptitude for logical, numerical, and verbal reasoning.
It's an ideal test for pre-employment assessment of candidates applying for a variety of digital marketing roles, including marketing analysts and marketing managers. A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness. This marketing analytics test can be used to screen a large group of candidates in order to select the best to bring in for an interview.
This test requires candidates to answer a series of assessment questions to demonstrate the ability to analyze marketing, understand numerical information, reason about written communication, and make logical deductions.
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Free Sample Questions for Marketing Analytics Aptitude Test
Our sample questions are free for companies to use on a trial plan. See more about our premium questions for paid plans below.
Blog Traffic
Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?
Company CRM
Your boss wants you to report on how each marketing campaign generated sales in the past year.
You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?
(Select all acceptable answers.)
Album Sales
An eagerly awaited new album has been leaked several hours before its official release. Listeners are now able to download the album for free.
How will this affect album sales?
Argumentative Essay
When writing an argumentative essay, it's very important to establish credibility with the audience. Providing inaccurate or false information is a surefire way to lose credibility with the reader. Once the essay’s credibility is lost, the reader will be less likely to believe other statements even if they are backed up by facts.
Select the statement that most effectively summarizes the above text:
Email Campaign Performance
You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:
| Open Rate | 50% |
| Click-through Rate | 5% |
| Purchase Rate (% of clicks that purchase) | 75% |
Which areas would you focus on improving first?
(Select all acceptable answers.)
Age
How old is John if, in 38 years, he will be 3 times as old as he is today?
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Use tests that solve real-world problems, with no answers that can be easily found online. Because we test performance and skills (not information), we allow the use of online resources, just like in real life. Copy/paste prevention and online proctoring via webcam prevent cheating.
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Premium Questions for Marketing Analytics Aptitude Test
TestDome offers a premium questions library with 1000+ unique, hand-crafted questions whose answers can’t be found online. If you spot an answer somewhere online, we’ll give you a refund.
Question Names
These premium questions are included in this pre-built test and can be added to any multi-skill test. Please sign up for a paid plan to view the questions in detail.
Plans, Revenue No Growth, Tax, Uber, Drawing the Next Card, Revenue Growth, Break, Life Expectancy, Business Reports, Broken Clock, Parrots, Pages Turned, Gas Price, Swimming Pool, Employees to Digits, Traffic Counter, Pages, Ears, Profits, Gas Price Change, Cooking Oil, Digits to Employees, Fruit Juice Processing, Penny Flipping, Red Black Chart, World Championship, Elementary School, Kindergarten, Mold, Alarm System, Game Rules, Discount, Facebook Ads, Press Release, Football Stadium Renovation, Bikers, Riviera Hotels, Masked Burglar, Candidate Answers, Clock Hands, Condominium, Math Courses, Middle Ages Warlords, Profit Margin, Race Track, Road Trip, Thief, Checkout Buttons, Digital Ads, Flower Exports, Holidays, Money, Workplace, News Publisher, Gear Wheels, Olive Oil Press, All-Stars, Customer Parking, Working Week, Fossil Dig, Vacation Days, Lucky Roller, Elves, Clock Angles, New Logo, UTM Parameters, Open Rates, Cost Per Acquisition, Purchasing Funnel, Ad Impressions, Optimize First, SaaS Funnel, Free Calls, Busy Intersection, Traffic Tickets, Blue-collar Workers, Renewable EnergyCovered Skills
Testing of these skills is covered in this pre-built test because they’re closely related. On our paid plan, you can easily create your own custom multi-skill tests.
Numerical ReasoningRecommended Job Roles
These are the job roles that we recommend for the Marketing Analytics Aptitude online test.
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