Marketing Analytics Aptitude Test

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About the test

This Marketing Analytics aptitude test assesses the ability to use data to inform digital marketing decisions as well as aptitude for logical, numerical, and verbal reasoning.

The assessment includes work-sample tasks such as:

  • Calculating a campaign’s cost per acquisition.
  • Analyzing a data chart to understand how a product’s revenue changed over time.
  • Making logical deductions from a given set of information.

A good candidate for a marketing analytics job will be able to display competency with measuring, managing, and analyzing marketing performance to optimize returns on investment and maximize effectiveness.

Sample public questions

Easy
2 min
mcq
Public
Marketing Analytics
Google Analytics
Tracking

Your eCommerce site (company.com) includes a blog which is located on a separate domain (companyblog.com). The blog is ranked on the first page of Google search results for product-related keywords and you receive a sizable percentage of traffic from these posts. In Google Analytics for company.com, which kind of traffic do you need to track to measure how the blog is performing as a sales channel?

Easy
2 min
mca
Public
AI-resistant
Marketing Analytics
Metrics

Your boss wants you to report on how each marketing campaign generated sales in the past year.

You are given access to the company CRM, which the sales team has managed to keep thoroughly updated. Which lists from the CRM would help you determine which leads became customers?

Easy
5 min
num
Public
AI-resistant
Numerical Reasoning
Chart Lookup

The charts below show the number of cars John sold last year and the profit per car he made.

A chart showing the number of cars sold and the profit per car.

How much did John earn last year?

Hard
2 min
mca
Public
AI-resistant
Verbal Reasoning
Deductive Reasoning
True Statement

catCats are common pets throughout the world, and their worldwide population exceeds 500 million.

Cats are the second most popular pet in the U.S. by number of pets owned, behind freshwater fish. Although cat ownership has commonly been associated with women, research has shown that men and women in the U.S. are equally likely to own a cat.

They are ranked as the third most popular pet in the U.K. by number of pets owned, after fish and dogs, with 8 million being owned.

What can be concluded from the text above?

Easy
5 min
mca
Public
AI-resistant
Logical Reasoning
Deductive Reasoning

You are having a discussion with your friend about the apps you both use.

Every app your friend uses, you also use. Spreadsheet is the app you use the most. You don't use the Calculator app at all.

With regard to what’s written above, select which of the following statements are true.

Easy
2 min
mca
Public
Marketing Analytics
Email Marketing
Optimization

You’ve just started a new job at an eCommerce company and have been asked to optimize the standard email marketing program. Your boss gives you the following relevant data:

Open Rate  50%
Click-through Rate 5%
Purchase Rate (% of clicks that purchase) 75%

Which areas would you focus on improving first?

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84 more premium Marketing Analytics Aptitude questions

Life Expectancy, Press Release, Checkout Buttons, News Publisher, New Logo, Open Rates, Ad Impressions, Facebook Ads, UTM Parameters, SaaS Funnel, Purchasing Funnel, Cost Per Acquisition, Workplace, Math Courses, Blue-collar Workers, Candidate Answers, Road Trip, Kindergarten, Penny Flipping, Elementary School, World Championship, All-Stars, Masked Burglar, Employees to Digits, Clock Angles, Plans, Free Calls, Broken Clock, Digits to Employees, Pages Turned, Olive Oil Press, Discount, Gear Wheels, Cooking Oil, Vacation Days, Optimize First, Break, Thief, Alarm System, Condominium, Working Week, Game Rules, Fossil Dig, Bikers, Elves, Mold, Laptop Setup, Gas Price, Gas Price Change, Busy Intersection, Fruit Juice Processing, Riviera Hotels, Uber, Renewable Energy, Flower Exports, Lucky Roller, Customer Parking, Digital Ads, Holidays, Tax, Money, Drawing the Next Card, Red Black Chart, Clock Hands, Closed Deals, Currency Exchange, Ears, Marbles, Outdoor Tub, Pages, Profit Margin, Profits, Race Track, Revenue Growth, Revenue No Growth, Snack, Spin the Wheel, Traffic Counter, Turtles, Middle Ages Warlords, Football Stadium Renovation, Traffic Tickets, Business Reports, Feature Usage.

Skills and topics tested

  • Verbal Reasoning
  • Inductive Reasoning
  • Marketing Analytics
  • Metrics
  • Google Analytics
  • Tracking
  • Brand Awareness
  • Email Marketing
  • Optimization
  • Google Ads
  • Marketing Funnel
  • Logical Reasoning
  • Deductive Reasoning
  • Fallacy of the Undistributed Middle
  • Fallacy of Exclusive Premises
  • Fallacy of Division
  • Fallacy of Composition
  • Set Theory
  • Gambler's Fallacy
  • Affirming a Disjunct
  • Masked-Man Fallacy
  • Numerical Reasoning
  • Divide and Conquer
  • Geometry
  • Working with Time
  • Linear Equations
  • Table Lookup
  • Arithmetic
  • Mechanics
  • Understanding Rules
  • Argument from Fallacy
  • Affirming the Consequent
  • Double Counting
  • Circular Reasoning
  • Illicit Major
  • Attribute Substitution
  • Work Rate
  • Percentages
  • Conjunction Fallacy
  • Critical Thinking
  • Most Effective Summary
  • True Statement
  • Existential Fallacy
  • Modal Fallacy
  • Newspaper Excerpts
  • Dependent Events
  • Probability
  • Correlation and Causation
  • Arithmetic Mean
  • Chart Lookup
  • Fractions
  • Rotating Elements
  • Venn Diagram

For job roles

  • Data Analyst
  • Digital Marketing Specialist

Sample candidate report

What others say

Decorative quote

Simple, straight-forward technical testing

TestDome is simple, provides a reasonable (though not extensive) battery of tests to choose from, and doesn't take the candidate an inordinate amount of time. It also simulates working pressure with the time limits.

Jan Opperman, Grindrod Bank

Product reviews

G2 - Crowd Badge
G2 - High Performer (2022)
Capterra - 4.5 Stars
Capterra - Shortlist (2023)

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